Automotive Engineering

Regardless of what you might be advertising, obtaining a celebrity or sports star of high standing need to guarantee the sales coming flooding through the door. Look at Suzuki when they re-launched the Swift. In the advert, the cheeky supermini was bouncing via a European city full of the joys of spring when it encountered up and coming footballer Cristiano Ronaldo, a recent big income signing for Manchester United. Imagine Suzuki’s joy when the next season Ronaldo developed into arguably the best footballer on the planet. Low-cost Suzuki may possibly be, but the Swift was endorsed by the best and was fairly good in its own proper (far more later) so off everybody went to get one. Of course having a huge name sports star doesn’t necessarily result in success, particularly … Read entire article »

If I was a celebrity in the public eye, I’d make sure I gave the public what they wanted. With the media scrutinising every move a famous person makes, it’s vital you don’t step out of line or rub anyone up the wrong way; else your career will be crushed quicker than you can say “swearing on live TV”. Similarly with advertising and endorsements you don’t want to be turning up to your Volkswagen video shoot three hours late, or shaving your head the night before your hair product photo shoot. The above all seems obvious to me as I’m sure it does to you which is why I’m incredulous at the acts of some who have the world at their feet and seem determined to throw it all away. Amy … Read entire article »

I want to introduct something about OTR Radial Tires (ETDR). 1. Compound: Heat Resistant 2. The TECHKING otr radial E4 tire(tyre) for haul trucks engineered to deliver exceptional protection and excellent traction in the most severe mine and quarry conditionsExcellent TractionLonger LifeMaximum Protection for Severe Operating Conditions 3. Materials from best-in-class suppliers (Steel cord from Bekaert of Belgium and Kis Wire Natural rubber, SMR20#, of Malaysia origin. Carbon black from Carbot of USA. ) Availability: Now: 18.00R33 July, 07: 21.00R35, 24.00R35 Best earthmover tire (tyre) producer and supplier For the song by Craig Morgan, see International Harvester (song).For the Swedish progg band, see Tr?d, Gr?s & Stenar.International Harvester CompanySuccessorNavistar International CorporationFoundedChicago, Illinois (1902)HeadquartersChicago, IllinoisIndustryAgricultural, AutomotiveProductsFarm MachineryInternational Harvester Company (IHC or IH; now Navistar International Corporation) was an agricultural machinery, … Read entire article »

As we roll inexorably toward the parked “car” in front of us at just over 20 km/h, every instinct I have screams out: “Hit the brakes!!” Habits deeply ingrained in a 40-year driving career are hard to break. But I’ve been told to keep my foot off the brake pedal, no matter what, and let the car handle everything. So onward we glide, with a low-speed impact seemingly a foregone conclusion. Hope the airbags work. But at the last possible moment, less than a metre away from an imminent fender-bender, the brakes are applied automatically – and kind of abruptly – and the car stops itself in its tracks. No accident, no drama. This is Volvo’s newest fail-safe feature – City Safety – in action, and the idea is to prevent or … Read entire article »